A latest teen survey claimed that TikTok and Snapchat are the two most popular social platforms among teens, with Instagram at the third spot. Just 3 per cent of teens said they preferred Facebook.
A Washington Post report late last month claimed that Meta allegedly paid a prominent Republican consulting firm to malign TikTok.
According to the report, Meta ran a nationwide campaign to sow distrust about one of the company’s top competitors, TikTok.
The firm called Targeted Victory planted opinion pieces and letters to the editor against TikTok in major local and regional download video tiktok tanpa watermark tanpa aplikasi newspapers across the country, the report mentioned.
TikTok is on track to overtake the global advertising scale of Twitter and Snapchat combined this year, and to match mighty YouTube within two years, as trendsetting teens and young adults make it the hottest social app of the moment – and Facebook is worried.
The Chinese-owned video-sharing platform is forecast to catch up with YouTube by 2024 when both are predicted to take $23.6bn (£18.2bn) in ad revenue, despite TikTok being launched globally 12 years after its Google-owned rival.
Helped by unparalleled moments of cool at the height of the pandemic – Idaho labourer Nathan Apodaca skateboarding along to Dreams put Fleetwood Mac’s album Rumours back in the top 10 more than four decades after its release – TikTok’s surging growth belies the metronomic pace of its name.